Van Heusen, the premium lifestyle brand for men, women and youth, has rolled out a print campaign specifically catering to its women’s brand. The ad features the New-York based model and the latest Bollywood sensation Nargis Fakhri as its brand ambassador.
In her first campaign for Van Heusen Woman, Fakhri will feature in the brand’s range of dresses titled ‘Eye Candy’, which is also the centrepiece of the Autumn-Winter season.
Conceived by JWT, the print ad has been shot by acclaimed photographer Justin Polkey and showcases many avatars of the Fakhri ranging from a corporate go-getter with a wardrobe catering to different dresses for various occasions including silhouettes like lace sheath, stripes, animal prints, florals, paired with unlined blazers, parka jackets, suede coats, offset by oversized belts and maxi envelope clutches.
Commenting about the name of the collection, Vigyan Verma, Associate VP & Client Services Director, JWT, said, “For an array of dresses that is so alluring and visually appealing, it needed to have a name to do justice to the collection. Hence, we chose the name Eye Candy.”
Explaining the choice of Fakhri as the face of the brand, he said, “For Nargis Fakhri, her international lineage and innate relevance to the young, modern Indian woman made her a perfect fit for Van Heusen Woman. It was just what the next state of evolution for the brand called for.”
The ad comes as part of the brand’s growth and extending its appeal to a large western-wear sporting audience.
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